Weekly Topic: Today, simply delivering a message is not enough.

Today's audience is not just a passive listener; they choose, compare, and judge the message.

Therefore, conveying the thoughts of the Imam, above all, requires a form of communication that can engage the audience through logic and empathy.

If the goal is to make a genuine impact, speaking to the audience must move past merely "fulfilling a duty" and reach the point of "persuasion."

This means understanding the audience and creating a common language with them.

"Our primary strategy today in conveying messages to the audience is 'persuasion.' We must not speak to the audience simply to fulfill a duty; we must persuade them. To achieve persuasion, we must build a shared language and empathy with them."

Adapted from the speech of Hujjat al-Islam Dr. Ali Komsari on the 34th anniversary of the establishment of the Institute for Compilation and Publication of Imam Khomeini's Works